No. 1 Deliver results, first and foremost.

No. 2 Operate with rational urgency.

No. 3 Expect and measure ROI on every dollar deployed.

No. 4 Get your hands in the mud and know the details.

No. 5 Act resourcefully to solve problems.

No. 6 Communicate clearly and efficiently.

No. 7 Hire, develop, and invest in true talent.

No. 8 Commit to your own and the world's health and wellness.

No. 9 Innovate, take risks, and think differently.

No. 10 Think big and plan for the long term.