How We Do It

Technology

At NutraClick, technology is our advantage. Our business is unique, and requires cutting-edge technology to operate. We don’t allow our workflow to be limited by our technology; we adjust our technology to meet the needs of our growing business, building tools and reports that facilitate virtually everything we do.

Optimization Tools

Data informs all of our decisions, from choosing a new image for an ad, to launching a new brand. In-house optimization tools allow our marketers to conduct sophisticated multivariate testing, collect data on our campaign performance, create reports, and analyze trends so we can make smart decisions that yield the best results. We’ve built tools that integrate with third-party ad networks for maximum workflow efficiency.

Real-Time Ad Decision-making (RAD)

One of our most advanced tools, our proprietary ad server RAD intelligently assembles and dynamically optimizes multifaceted ad packages based on their performance to target high-value customers.

Pre-Sale Platform

In the health products industry, educational content is key to converting customers. Our developers built a content management system that allows us to publish information to a network of advertorial sites. Allowing customers to absorb this product education is an essential step in our conversion process, and has been demonstrated to increase the success of our direct-to-consumer advertising funnels.

Workflow & Operations

The subscription business creates unique challenges when it comes to managing orders. Our sophisticated Customer Relationship Management application and Web Retention Tool are essentials for our customer service team.

USE OF OPEN-SOURCE SOFTWARE
  • Linux
  • PHP
  • node.js
  • CodeIgniter
  • Apache
  • Nginx
  • WordPress
  • Flourish
  • MySQL
  • Zend Framework
  • jQuery